Section
3: Exploring Each Destination Web Page; correlation between brand
image and purchase behavior- Web Site 1
1. Measuring the brand
image (Please
select the answer in the box)
I like
the pictures and the graphics
I can
distinguish the heading from the other contents
I want
to search the site more
I have
seen this site
2. Have you
travelled this State/Territory in the last 12 months?(If "No", please
go to question 4)
3. If ' yes',
what was the main purpose of travel?
Business
Visiting friends or relatives
Holiday / Vacation
Other
4. Have
you visited this web page before? (If "No", please go to question
11)
5. If you
answer ' Yes', How many times have you visited this site in the last
6 months?
Less than 5 times
5- 9 times
10-14 times
15-19 times
20 times or more
6. On average,how
long have you stayed on the site whenever you visited?
less than 10 minutes
10- 19 minutes
20-29 minutes
30-39 minutes
40- 49 minutes
50 minutes or more
7. Have
you sent E-mail to the site to get travel information in the last
6 months?(if "No", please go to question 9)
8. If 'yes',
How many times have you sent E-mail in the last 6 months?
Less 3 times
3-6 times
7-10 times
11-14 times
15 times or more
9. Have you purchased
any products from this site?(e.g. booking hotels, airlines, entertainments
or buying travel package) (If "No", please go to next site)
10. If 'yes',
How many times have you purchased tourism products or services from
this site in the last 6 months?
Less than 3 times
3-6 times
7- 10times
11-14 times
15 times or more
11.
If 'no', what words can you remember now? (please, do not look at
the site again)
12. What pictures can
you recall? Describe three impressive pictures on this site.
1. Measuring the
brand image
(Please select the answer in the box)
I like
the pictures and the graphics
I can
distinguish the heading from the other contents
I want
to search the site more
I have
seen this site
2. Have
you travelled this State/Territory in the last 12 months?(If "No",
please go to question 4)
3. If '
yes', what was the main purpose of travel?
Business
Visiting friends or relatives
Holiday / Vacation
Other
4.
Have you visited this web page before? (If "No", please go to question
11)
5. If you
answer ' Yes', How many times have you visited this site in the
last 6 months?
Less than 5 times
5- 9 times
10-14 times
15-19 times
20 times or more
6. On average,how
long have you stayed on the site whenever you visited?
less than 10 minutes
10- 19 minutes
20-29 minutes
30-39 minutes
40- 49 minutes
50 minutes or more
7.
Have you sent E-mail to the site to get travel information in the
last 6 months?(if "No", please go to question 9)
8. If 'yes',
How many times have you sent E-mail in the last 6 months?
Less 3 times
3-6 times
7-10 times
11-14 times
15 times or more
9. Have you purchased
any products from this site?(e.g. booking hotels, airlines, entertainments
or buying travel package) (If "No", please go to next site)
10. If 'yes',
How many times have you purchased tourism products or services from
this site in the last 6 months?
Less than 3 times
3-6 times
7- 10times
11-14 times
15 times or more
11.
If 'no', what words can you remember now? (please, do not look at
the site again)
12. What pictures
can you recall? Describe three impressive pictures on this site.
1. Measuring the
brand image
(Please select the answer in the box)
I like
the pictures and the graphics
I can
distinguish the heading from the other contents
I want
to search the site more
I have
seen this site
2. Have
you travelled this State/Territory in the last 12 months?(If "No",
please go to question 4)
3. If '
yes', what was the main purpose of travel?
Business
Visiting friends or relatives
Holiday / Vacation
Other
4.
Have you visited this web page before? (If "No", please go to question
11)
5. If you
answer ' Yes', How many times have you visited this site in the
last 6 months?
Less than 5 times
5- 9 times
10-14 times
15-19 times
20 times or more
6. On average,how
long have you stayed on the site whenever you visited?
less than 10 minutes
10- 19 minutes
20-29 minutes
30-39 minutes
40- 49 minutes
50 minutes or more
7.
Have you sent E-mail to the site to get travel information in the
last 6 months?(if "No", please go to question 9)
8. If 'yes',
How many times have you sent E-mail in the last 6 months?
Less 3 times
3-6 times
7-10 times
11-14 times
15 times or more
9. Have you purchased
any products from this site?(e.g. booking hotels, airlines, entertainments
or buying travel package) (If "No", please go to next site)
10. If 'yes',
How many times have you purchased tourism products or services from
this site in the last 6 months?
Less than 3 times
3-6 times
7- 10times
11-14 times
15 times or more
11.
If 'no', what words can you remember now? (please, do not look at
the site again)
12. What pictures
can you recall? Describe three impressive pictures on this site.
1. Measuring the
brand image
(Please select the answer in the box)
I like
the pictures and the graphics
I can
distinguish the heading from the other contents
I want
to search the site more
I have
seen this site
2. Have
you travelled this State/Territory in the last 12 months?(If "No",
please go to question 4)
3. If '
yes', what was the main purpose of travel?
Business
Visiting friends or relatives
Holiday / Vacation
Other
4.
Have you visited this web page before? (If "No", please go to question
11)
5. If you
answer ' Yes', How many times have you visited this site in the
last 6 months?
Less than 5 times
5- 9 times
10-14 times
15-19 times
20 times or more
6. On average,how
long have you stayed on the site whenever you visited?
less than 10 minutes
10- 19 minutes
20-29 minutes
30-39 minutes
40- 49 minutes
50 minutes or more
7.
Have you sent E-mail to the site to get travel information in the
last 6 months?(if "No", please go to question 9)
8. If 'yes',
How many times have you sent E-mail in the last 6 months?
Less 3 times
3-6 times
7-10 times
11-14 times
15 times or more
9. Have you purchased
any products from this site?(e.g. booking hotels, airlines, entertainments
or buying travel package) (If "No", please go to next site)
10. If 'yes',
How many times have you purchased tourism products or services from
this site in the last 6 months?
Less than 3 times
3-6 times
7- 10times
11-14 times
15 times or more
11.
If 'no', what words can you remember now? (please, do not look at
the site again)
12. What pictures
can you recall? Describe three impressive pictures on this site.
1. Measuring the
brand image
(Please select the answer in the box)
I like
the pictures and the graphics
I can
distinguish the heading from the other contents
I want
to search the site more
I have
seen this site
2. Have
you travelled this State/Territory in the last 12 months?(If "No",
please go to question 4)
3. If '
yes', what was the main purpose of travel?
Business
Visiting friends or relatives
Holiday / Vacation
Other
4.
Have you visited this web page before? (If "No", please go to question
11)
5. If you
answer ' Yes', How many times have you visited this site in the
last 6 months?
Less than 5 times
5- 9 times
10-14 times
15-19 times
20 times or more
6. On average,how
long have you stayed on the site whenever you visited?
less than 10 minutes
10- 19 minutes
20-29 minutes
30-39 minutes
40- 49 minutes
50 minutes or more
7.
Have you sent E-mail to the site to get travel information in the
last 6 months?(if "No", please go to question 9)
8. If 'yes',
How many times have you sent E-mail in the last 6 months?
Less 3 times
3-6 times
7-10 times
11-14 times
15 times or more
9. Have you purchased
any products from this site?(e.g. booking hotels, airlines, entertainments
or buying travel package) (If "No", please go to next site)
10. If 'yes',
How many times have you purchased tourism products or services from
this site in the last 6 months?
Less than 3 times
3-6 times
7- 10times
11-14 times
15 times or more
11.
If 'no', what words can you remember now? (please, do not look at
the site again)
12. What pictures
can you recall? Describe three impressive pictures on this site.
1. Measuring the
brand image
(Please select the answer in the box)
I like
the pictures and the graphics
I can
distinguish the heading from the other contents
I want
to search the site more
I have
seen this site
2. Have
you travelled this State/Territory in the last 12 months?(If "No",
please go to question 4)
3. If '
yes', what was the main purpose of travel?
Business
Visiting friends or relatives
Holiday / Vacation
Other
4.
Have you visited this web page before? (If "No", please go to question
11)
5. If you
answer ' Yes', How many times have you visited this site in the
last 6 months?
Less than 5 times
5- 9 times
10-14 times
15-19 times
20 times or more
6. On average,how
long have you stayed on the site whenever you visited?
less than 10 minutes
10- 19 minutes
20-29 minutes
30-39 minutes
40- 49 minutes
50 minutes or more
7.
Have you sent E-mail to the site to get travel information in the
last 6 months?(if "No", please go to question 9)
8. If 'yes',
How many times have you sent E-mail in the last 6 months?
Less 3 times
3-6 times
7-10 times
11-14 times
15 times or more
9. Have you purchased
any products from this site?(e.g. booking hotels, airlines, entertainments
or buying travel package) (If "No", please go to next site)
10. If 'yes',
How many times have you purchased tourism products or services from
this site in the last 6 months?
Less than 3 times
3-6 times
7- 10times
11-14 times
15 times or more
11.
If 'no', what words can you remember now? (please, do not look at
the site again)
12. What pictures
can you recall? Describe three impressive pictures on this site.
1. Measuring the
brand image
(Please select the answer in the box)
I like
the pictures and the graphics
I can
distinguish the heading from the other contents
I want
to search the site more
I have
seen this site
2. Have
you travelled this State/Territory in the last 12 months?(If "No",
please go to question 4)
3. If '
yes', what was the main purpose of travel?
Business
Visiting friends or relatives
Holiday / Vacation
Other
4.
Have you visited this web page before? (If "No", please go to question
11)
5. If you
answer ' Yes', How many times have you visited this site in the
last 6 months?
Less than 5 times
5- 9 times
10-14 times
15-19 times
20 times or more
6. On average,how
long have you stayed on the site whenever you visited?
less than 10 minutes
10- 19 minutes
20-29 minutes
30-39 minutes
40- 49 minutes
50 minutes or more
7.
Have you sent E-mail to the site to get travel information in the
last 6 months?(if "No", please go to question 9)
8. If 'yes',
How many times have you sent E-mail in the last 6 months?
Less 3 times
3-6 times
7-10 times
11-14 times
15 times or more
9. Have you purchased
any products from this site?(e.g. booking hotels, airlines, entertainments
or buying travel package) (If "No", please go to next site)
10. If 'yes',
How many times have you purchased tourism products or services from
this site in the last 6 months?
Less than 3 times
3-6 times
7- 10times
11-14 times
15 times or more
11.
If 'no', what words can you remember now? (please, do not look at
the site again)
12. What pictures
can you recall? Describe three impressive pictures on this site.
1. Measuring the
brand image
(Please select the answer in the box)
I like
the pictures and the graphics
I can
distinguish the heading from the other contents
I want
to search the site more
I have
seen this site
2. Have
you travelled this State/Territory in the last 12 months?(If "No",
please go to question 4)
3. If '
yes', what was the main purpose of travel?
Business
Visiting friends or relatives
Holiday / Vacation
Other
4.
Have you visited this web page before? (If "No", please go to question
11)
5. If you
answer ' Yes', How many times have you visited this site in the
last 6 months?
Less than 5 times
5- 9 times
10-14 times
15-19 times
20 times or more
6. On average,how
long have you stayed on the site whenever you visited?
less than 10 minutes
10- 19 minutes
20-29 minutes
30-39 minutes
40- 49 minutes
50 minutes or more
7.
Have you sent E-mail to the site to get travel information in the
last 6 months?(if "No", please go to question 9)
8. If 'yes',
How many times have you sent E-mail in the last 6 months?
Less 3 times
3-6 times
7-10 times
11-14 times
15 times or more
9. Have you purchased
any products from this site?(e.g. booking hotels, airlines, entertainments
or buying travel package) (If "No", please go to next site)
10. If 'yes',
How many times have you purchased tourism products or services from
this site in the last 6 months?
Less than 3 times
3-6 times
7- 10times
11-14 times
15 times or more
11.
If 'no', what words can you remember now? (please, do not look at
the site again)
12. What pictures
can you recall? Describe three impressive pictures on this site.
13. Which
site do yo think is the most attractive? (rank from the most 1 to
the least 8)
Queensland
Northern Territory
South Australia
Victoria
Austalian Capital Territory
New South Wales
Western Australia
Tasmania
14. When
thinking about undertaking a holiday, how important are the following
sources of information which you could gather from State/Territory
web sites? (Rank from most important (1) to the least important
(6))